Product Sleeving with Magnavale

Product sleeving refers to a band of paper or cardboard packaging that wraps around a product, sometimes referred to as a belly band. This allows a business to brand their product without necessarily putting it in a custom printed box or tray, providing a flexible and cost-effective method of branding the product and providing all the necessary details for the customer. A product sleeve can be customised, allowing room for material such as branding elements, date coding and promotional and nutritional information.

While many companies sleeve their products in line at their production facility this can have significant drawbacks when compared to sleeving on dispatch to the end customer from storage.

Beyond having to purchase and maintain all the appropriate equipment to complete a sleeving and date coding operations, the primary disadvantage is that the sleeve cannot be altered once the product goes from manufacture into cold storage, meaning there is no flexibility in applying branding or date-code (Use By date).

Completing the food product sleeving and date-coding process at the point of dispatch from your cold-store means that different sleeves can be applied depending on the end retailer or customer.

Dispatch from Frozen

In addition, your products can be despatched from frozen at any time, rather than a predetermined time which is made necessary when the date-code is applied on the line during production.

Most advantageous to our clients, sleeving and date coding upon despatch allows for longer production runs, which allows for larger volumes produced in a single batch. Which can then be stored and despatched any time generating far greater efficiencies, both in terms of production planning and execution.

If you are interested in discussing product sleeving, date-coding or our food co-packing services use the enquiry form below to contact us.